We want to expand, but we can never do it as well as you in your area. Deemples needs the help of local golfers who wants to help make setting up golf a breeze for their local golf community. This is where we came up with the Deemples franchise opportunity. Now you can own the Deemples business in your area. There are definitely risks associated with running a business like Deemples in a specific area. Some of the risks are:
  • Golfers not receptive
  • A larger competitor with deeper pockets
  • Product that lacks localisation
However, with 2-3 years of experience setting up in a few different markets, we have learned that:
  • Not all golfers will be receptive from the beginning, so it's important to find those that are, and let them help evangelise Deemples, which will in turn help other golfers use Deemples
  • Golf is too niche an industry for competitors with deeper pockets. They would rather pursue an industry that has a larger more mass market potential.
  • The items we have in Deemples are very standard: venue, date, time, price. Minimal localisation is required, but with your help, can be done quickly with the tech and marketing team we have in place.
There will be cash investments that need to be in place for the Deemples franchise opportunity, so that everyone has skin in the game. We find that our best partners are in it for the ride together. Cash investments will be used for marketing activities, while Deemples will contribute in technology support. If franchise partners can execute marketing strategies and hit growth goals without any cash expenditure, we can reallocate the funds to grow Deemples in other ways, or not use it at all.  

General qualification:

Area that generates 200,000 rounds of golf per month  

Upfront investment

USD270k Local partner: USD216k in cash Deemples: USD54k in technology. Duration: 18 months  

Target:

Positive cashflow in 18 months. 100 golf courses x 200 rounds per month per course @ USD3 revenue per round = USD60k MRR, USD720k ARR  

How to get there:

Online advertising - ad buys, content marketing, digital PR, social media. Offline advertising - OOH at all facilities, partnerships with golf suppliers (facilities, academies, retailers, brands, etc), golfer events, golfer incentives. Best practices provided by Deemples.  

How the funds are utilised:

USD270k / 18 months = USD15k burn per month. Partnerships manager salary: USD4k per month Partnerships manager bonus: USD4k per month Marketing budgets: USD4k per month Technology license fees: USD3k per month (non cash, invested by Deemples)  

Ownership:

Local partner: Revenue Deemples: Product IP, user database  

Profit Share (when any):

Local partner: 80% Deemples: 20%  

After 18 months:

If operationally in loss but cash still available: Deemples continues investing in tech. If money runs out: Local partner continues to invest USD12k per month (Deemples continues to invest USD3k in tech per month), failing which Deemples gains full ownership of local area franchise and can appoint another franchisee.  

Interested in this franchise opportunity?

dw@deemples.com. Please provide background of yourself or your company and why you would make a great local area partner for Deemples.